In this episode of The Best Dam Podcast, Jill is joined by Tim Knifton of RSVP Las Vegas. Tim breaks down the powerful and surprisingly effective world of targeted direct mail. He explains how his company helps businesses reach the top 30% of homeowners with a luxury postcard pack that gets opened, used, and appreciated.

From astonishing success stories of clients achieving multi-million dollar returns to the science behind why even Gen Z loves tangible mail, Tim provides a masterclass in creating a cost-effective, high-impact marketing strategy. He also shares the Chamber's new initiative to create a dedicated Boulder City mailer, offering local businesses a unique opportunity to reach affluent customers in the greater Las Vegas valley.

DISCUSSION

1. Targeted Luxury Mail: Tim explains that RSVP Las Vegas specializes in sending a luxury postcard pack to the wealthiest 30% of homeowners, providing a focused and thoughtful alternative to the "shotgun approach" of mass advertising.
   
   
2. The Power of the Coupon: Tim shares a story about a resident in a $4 million home who called to ask about his missing $5 ice cream coupon, proving the effectiveness of this marketing tool across all income levels.
   
   
3. Shared Mail is Smart Mail: Learn why a shared postcard pack is about 20 times more cost-effective than mailing a solo postcard.
   
   
4. The Boulder City Initiative: The Boulder City Chamber is partnering with RSVP to create a dedicated mailer to promote local businesses and events, like the Best Dam Wine Walk, to target markets in Henderson and Las Vegas. The goal is to sign up 40 local businesses to launch the packet.
   
   
5. Guaranteed Visibility: Tim reveals a fun fact: because the RSVP pack is considered "non-machinable" by the postal service, it must be placed on top of the rest of the mail, guaranteeing it's the first thing a homeowner sees.
   
   
6. Data-Driven Targeting: RSVP uses public data and a proprietary system to verify home ownership, ensuring that advertisements for services like home improvement reach actual decision-makers and not renters.
   
   
7. Why Gen Z Loves Direct Mail: Citing a USPS study, Tim explains that 91% of Gen Z consumers appreciate the tangibility of direct mail. It offers a break from digital overload and requires 20% less brainpower to process than a digital ad.
   
   
8. Proven Success Stories: Tim shares incredible client results, a new business that went from having no jobs booked to being booked out for a full month within a week of the mailer hitting homes.
   
   
9. The Five-Channel Rule: Tim advises business owners to have at least five different sources for generating leads (e.g., direct mail, social media, radio). .
   
   
10. From Newspaper Boy to Entrepreneur: Tim shares how his first job delivering newspapers in his rural California community gave him an early appreciation for the power of distributing information directly into people's hands.

LEARN MORE

To learn more about RSVP Las Vegas, visit www.rsvplasvegas.com.

KEYWORDS

Tim Knifton, RSVP Las Vegas, Direct Mail, Postcard Marketing, Small Business, Lead Generation, The Best Dam Podcast, Boulder City Chamber of Commerce

#TimKnifton #RSVPLasVegas #DirectMail #PostcardMarketing #TheBestDamPodcast #BoulderCityChamberofCommerce

Podcast Transcript

Jill: All right. I am so excited to introduce you to Tim Knifton. He is with RSVP Las Vegas, and this is a wonderful program that I'm hoping to really encourage more people to be a part of. So let's get right in there. Mr. Tim, will you tell us a little bit more about RSVP, Las Vegas?

Tim: Yeah, so RSVP Las Vegas, we specialize in targeting the wealthiest 30% of homeowners with a luxury postcard pack that people love to get. They love to open, they love to use the coupons in it, and they just, like spending money with, good businesses that show they care about their, clients.

Jill: I love that. Targeted is probably the key word here, right?

It is a little bit more direct, it's more specific, it's more thoughtful. It is not just random. There is a process to this and I that focus instead of the shotgun approach.

I love that focused approach and so I am really excited to be able to share this with the businesses here in Boulder City because it's, it was not known to me until you and I met and we visited on this and you brought in and showed me a sample packet. I was super impressed. The quality's phenomenal. It is something I want to save. The way that it's packaged is, just very professional. It's something, it's almost like a little gift in the mail that you can't wait to open.

Tim: Yeah, absolutely.

Jill: And I also like the idea that I know you're targeting that luxury market.

Tim: Yes.

Jill: But don't you find it fascinating that they love coupons?

Tim: Yes. Yeah. They're. There's a funny story out of Phoenix. this guy lives in a $4 million house and he always got the RSV pack P packet every quarter and one quarter. One of the ice cream stores decided they weren't gonna send out a coupon that month, and so he got the packet. He goes through the entire packet, doesn't see the ice cream coupon. So what does he do? He picks up the phone and calls RSVP Arizona and says, Hey, I'm missing the ice cream packet. What hap or I want my $5 coupon. And it's like you live at a million dollar house.

Jill: Yeah.

Tim: But you want that $5 coupon. So yeah, it really does work. Amazing.

Jill: We love that. And I love that story because I think there are plenty of people that are trying to be wise about what their dollars are going towards, especially in today's market. And so what a phenomenal way for a targeted approach to get into that homeowner and put it into their hands.

They're not scrolling through ads. They're not maybe seeing it on social media in their feed that day and missing it, the next 10. I think that there are, there's room in this advertising world to hit all of those, but this is just one of the pillars I think that we need in. That approach to making sure that we're hitting all markets.

And so grateful for this. I'm so glad that we met because I'm really excited about this program. So I will share that the Chamber will be working with you on advertising the wine walks, best end wine walks. And so this will be our entrepreneurial, approach to seeing how this works with that particular event.

See, exactly what, how the effectiveness goes so that we can then report on that. Because our end goal is to put together our own Boulder City packet that will be mailed out to those homes in the Henderson and Vegas area, our target market.

Tim: Absolutely. I think it'll work really well for you. the wealthiest people are looking for something to do on the weekend. They're looking for something to do in the evening. And Boulder City is just a great place to come and enjoy the weather and enjoy all the restaurants and entertainment here. Boulder City does a great job at that.

Jill: Thank you. I appreciate that. 'cause I 100% agree and we've got some phenomenal businesses. So I would see that. What was our goal? How many have to be, have to sign up for this concept?

Tim: So we're gonna need 40 Boulder city, businesses to come in for this mailing.

Jill: Very good. And in within that mailing, we have the front and the back of a postcard. So the way that we designed it at your suggestion, the front is the catcher, right? It's got great pictures. It's pretty colors. It's not a whole lot of words so that you don't have to, your eyesight sees it. You zone in, you're like, yes. That's for me What is why you wanna know more about it? You flip it over and there's all the details.

Tim: Yes, absolutely. That is the perfect way to do a postcard. I catch in front details on the back with a coupon

Jill: And you know that works 'cause it's a proven method that you have used over and over again and. from the packet samples that you've brought to me, it is obvious that the business owners are taking your advice because that was pretty much how they were all set up.

Tim: Yes. that is correct.

Jill: And then you also, because it's a clear cellophane wrapper that is on this postcard packet, you have the option of being on the top or on the bottom so that people can see that information as it's floating. Through the postal system, through the letter carriers, and then potentially through, if it's going to a business or a home that has multiple individuals, multiple eyes are on those two. Those two parts,

Tim: Absolutely. It's a hundred percent branding for the front and the back. A fun fact about the postal service in our pack we're considered what they call non machinable, which means the postal workers have to actually put it on the top of the mail. All the machinable stuff goes first. 'cause you know the machines do that work,

Jill: Right

Tim: But because we're considered non machinable, we're a little thicker than what. They want, they always put us on the top of the mail, so a hundred percent of the people have to see it. 'Cause that's the very top of the mail. And it's really heavy compared to everything else in the mailbox. So when I get my mail and my postcard pack comes A lot of times it'll fall on the. Ground because it slips out. I have to pick it up physically because it's the biggest, heaviest piece of mail in the mail that day.

Jill: I can absolutely see that. And, okay, so you opened up a, an interesting door, so mail. It has got to be expensive for you to put those all together. Obviously you've got an automated system. You've been doing this for many years. But, is, so it would be probably just as expensive for me to put out all those postcards, but being a part of this system, I can imagine it's less expensive. It's more economical.

Tim: Yeah. A absolutely. If you were to mail your own postcard, you're gonna pay it. Least 20 times more between printing and postage.

Jill: Wow.

Tim: But that's why we recommend doing shared mail first, is because it is cost effective, you're gonna get a much higher return on investment. We've had a remodeler. He got a couple leads, but he closed a hundred x return on investment. He had a sale with. 30 days of over $582,000.

Jill: Whoa.

Tim: From just one mailing. Now, again, I can't promise that to everybody. Most people won't see those results. But again, it's a good cost efficient way to get your message out to the people with disposable income in the Las Vegas Valley area.

Jill: I love that. And so events would be the perfect, I see events, businesses that maybe have. a special going on or, maybe some of the restaurants that do entertainment. I can really see that those being very beneficial and being should be a part of this. I can also imagine many of our restaurants already do coupon type things, whether it's a paper coupon or not, but they absolutely should be a part of this. This is. Such a great, co-op type concept.

Anyway. I'm loving it. I'm super excited. I am, I love the, this is not new, but it's retro, sometimes things always come back around and this is just a phenomenal opportunity and done in a very professional way. So I'm very grateful for this, experience that we have with you. So let's get to know you a little bit better. and actually, let's know the company a little bit better. So how many employees do you have?

Tim: It's myself here in Las Vegas. I do have a, mailing list team, design team, and a printing team. Those are all support that comes from our, franchiser who's headquartered in Detroit, but,

Jill: got it.

Tim: We have a great team. Most of the people that are on the team have been doing this for 20 or 30 years. So they've probably done it many times before and, we're really quick and good and they know what works and they know what doesn't, and they're able to provide that feedback, to, the people coming into the postcard pack.

Jill: So my experience, as we were putting our postcard together, we sent the information in, and whoever on your. sent back that, Hey, we'd like to have this a little bit different size or, the, could you send this different format? And they were super, super helpful and very friendly, very customer service related. And so we were glad to get that all put together and it was a very smooth process.

Tim: Yeah. And you guys did a phenomenal job. I think it'll perform amazing and, bring a lot of people out here for the wine walk here in October.

Jill: We are, we're hoping. and I would love to have a couple people either bring the postcard or show it to me or, say something about having seen it 'cause of course that's how we find out. And so then also on that card for us to be able to a trackable, see the return on the results on the, the investment. We also added the QR code so we could see who was going to that site. So there were a couple things that we did that made, it, made it a little more magical. So we get people and we can actually be able to create that testimonial to our local Boulder City businesses so we can be a part of this co-op concept.

Okay. So I would imagine that, how do you. What is the system to create, to get the addresses so that we know that it's, an effective, targeted, opportunity? Is it, how do you, where do you come up with those addresses? You don't just walk around and go, oh, this is a big house. Okay.

Tim: Yeah, so a lot of the public data, appraisals and real estate data is available to us. We have a proprietary way of verifying it's owner occupied and not a rental, or not an Airbnb. a lot of our advertisers are in home improvement and home services, and they need to mail to homeowners. Because if someone's a renter in the house, they're not making the decision to redo the pool. They're not making the decision to fix the fence, they're not making those decisions to replace the tile in the house.

We have a proprietary system of verifying its owner occupied, and, we have

Jill: That's awesome.

Tim: A great mailing list team that verifies the value of the houses to make sure that, we're targeting people that, will spend money. I think there was a recent news article that stated, the wealthiest 10% is currently responsible for 50% of all consumer spending.

Jill: Whoa.

Tim: So if you're not in front of that 10%, you're missing out on half of. consumer spending right now. So it's really important for businesses to target the people spending money in this economy.

Jill: No, you're absolutely right. Another, let's talking data. So a fact that you added to the questionnaire. I was so impressed with this that I've shared it with my board in our board meeting this morning. According to this information, gen Z is embracing direct mail, 91% of gen Z consumers love the tangibility of a direct mail piece. Do you have a little bit more you can share about that from wherever that stat came from?

Tim: Yeah. So that actually came from the postal service.

Jill: Oh wow.

Tim: So they were doing a study and obviously they're sharing it with, the direct mail advertisers like us. and I think it's important now, people are feeling overwhelmed. people are saying, Hey, I need to take a break from my phone. So when someone gets something physical in the mail. they feel a little bit more valued. for me, as a kid, I loved the mail because my grandma would mail me a real $10 bill for my birthday every year,

Jill: Right

Tim: So I was checking the mail for a month straight for my mom just waiting on that birthday card with the $10 to go spend on ice cream and GHO.

Jill: Awesome.

Tim: So people still have those memories. gen Z, has grown up with the cell phone and has grown up with social media, and a lot of them just feel overwhelmed with the bombardment of advertising. especially here in the Las Vegas Valley, you drive down the Las Vegas strip. You're gonna see 10,000 ads in a couple hours.

Jill: Yeah. Overstimulated

Tim: It's just overwhelming. So people need a way of disconnecting and putting down their phone and then feeling something tangible, makes 'em feel valued. It requires less brainpower. It's 20% less brainpower to. Look at a postcard versus look at an ad on a phone.

Jill: I love that.

Tim: So it's just easier for the consumer to consume. And it's also according to the postal service, the favorite way for a consumer to receive an ad in the mail is a brightly colored postcard.

Jill: I do love that because I do get the paper ad stuff and I'm like, it just fills up my mailbox that tends to make it to the recycle bin. The postcard packet and that cellophane, I don't know, there's just something about, I, I gotta know what's in there. It's all together like that. I got fomo. I don't wanna miss out. So I, I do appreciate that. So thank you so much for that information. I think that's great. in your business, I, first of all, how long have you been doing RSVP?

Tim: I bought the franchise here in Vegas, two and a half years ago.

Jill: Awesome. So I would imagine you've probably had an aha moment since you've been with RVP.

Tim: Yeah. so probably for me is, that aha moment was just how well it worked. they give you the franchise training, Hey, this works really well. People are making a lot of money on postcards. I personally used a postcard even before I bought the franchise

Jill: Oh, great.

Tim: For an IT company that I used to run. And I was amazed when I got results from it because I'm like, everybody's online now,

Jill: Yeah.

Tim: No one's checking the mail anymore, but it's just amazing. we'll work with a lot of companies and they say they're doing all sorts of marketing. And they're just not. Getting the results they're looking for. And then all of a sudden I have one of my clients saying, Hey, I made $400,000 off your postcards this year.

Jill: Wow.

Tim: What more postcards can I do now? Yeah. 'cause this is working.

Jill: Yeah. I love that. Because there are other, it's not just a one and done kind of thing. You choose different zip codes. I, if I remember correctly from, the paperwork that you provided me, that was like a map and you chose zones, right?

Tim: Yeah, absolutely. We. We target the, wealthiest areas of Las Vegas, and Vegas, it's, pretty much follows the two 15. So if you go from Aliante West to Sky Canyon, go two 15 all the way south to mountain's edge, and then you go east all the way to, Henderson along the two 15.

Jill: Got it.

Tim: Those are the areas where the high-end developers, gated communities with. Golf courses, those are gonna be the wealthier homeowners in Las Vegas.

Jill: And do you have any, do you mail out to Boulder City at this point?

Tim: We have not done a mailer to Boulder City yet.

Jill: Okay.

Tim: Obviously the post office delivers here and we can mail anywhere with an address. But for the most part, a lot of people are wanting to target Henderson. Or, McDonald's ranch. Or, sun City Anthem.

Jill: Yeah, that would absolutely be, Boulder City's focus is to get that repeat customer coming from the Vegas Valley Henderson area. So I can understand our issue of going that way. I just wondered if there were anybody in Henderson that were like, oh, those Boulder City people, we need them. And they were wanting to target us.

Tim: Yeah, I have friends that live here in Boulder City and they all drive to Vegas every day for work,

Jill: Right

Tim: So there's a lot of people, that could definitely benefit from advertising to Boulder City when they come into town for work that day or come, to enjoy some of the entertainment. Around town. They could definitely target Boulder City and get quite good results.

Jill: I, I'm focused on getting those people to come to us, so we'll change that wording to just, that's our focus for today. Have you had, when you're doing direct mailing, I. I think that I was most educated on the idea of a shared mail piece versus a single, postcard, right? Because you have run, many studies, you know that shared combined packet is gonna be far more valuable than an individual postcard that might get missed, and shuffled in with some of those pages that people just tend to toss in the recycling?

Tim: Yes, definitely. people love to go out and eat. People love coupons for restaurants, people love entertainment like the wine walk. So having all those together increases the value. Of being an HVAC company or a plumber or a tile company in the pack. 'cause you couldn't send out an ad with a $5 coupon for food if you're a tile company. But because you're in a pack with them, you're still gonna get looked at.

And they're still gonna spend in time on the entire pack. We don't put restaurants all together in a pack. we spread them out.

Jill: Spread them out. I did note that. Yeah. Obviously there's strategy in that.

Tim: Yeah. So the person has to go through the entire postcard pack, To get all the restaurant coupons, which a lot of people are doing.

Jill: And it doesn't take 'em a long time. We're, we're not talking a huge amount of invested time. And like you said, it's so easy to process 'cause you're seeing the pictures, you know what you are interested in. And you are right. It was the food opportunities were spread out with home improvement type opportunities as well as the Las Vegas Chamber and the Henderson Chamber both had their cards in there too.

And so I, I can imagine that for some they get it on a regular basis, like the story you shared. They're looking for, some of those regulars, but they're also probably, as they're going through those regulars, they're also. Zoning in on who's new in this packet?

Tim: Yeah, a absolutely. we have done quite a few studies on what people are looking for in the pack, and the number one request is always more restaurants. 'cause people just love those coupons. They love trying out new restaurants, they love trying out the new hot restaurant in town and they want a coupon to do it.

Jill: Yeah.

Tim: 40, 40% of wealth. The affluent, consumers won't try out a new restaurant without a coupon nowadays.

Jill: Isn't that?

Tim: And it keeps going up every year.

Jill: That is, that's a crazy number to me. I had never thought about that, but, it makes so much sense. And the fact that we simplified it, we're going back to the basics, right? We simplified it. You don't have to worry about, oh man, where did I save that on my phone? Was it. Screenshot, was it social media?

They're gonna have a physical paper coupon that they just have to throw in their glove compartment, have it in there, and then whenever they pop in they can utilize it, the services. That is great. And again, back to the whole idea that it's trackable. So now that business owner knows exactly where the best investment is for them to be marketing.

Tim: Yeah, absolutely. We just had a restaurant. They shared with us, they got 150 new dinner parties in Off a single mailing in less than 60 days.

Jill: Oh my gosh.

Tim: So we've had other restaurants. They shared with us. They were doing over a hundred thousand over the summer.

Jill: Oh my goodness. Yeah. Ours. Our restaurants really could have used that this summer.

Tim: Yeah.

Jill: Yeah. This is gonna be fabulous. I cannot wait to get to know, see, hear results and hear people talk about that. That's gonna be great. what was your first job? What created Mr. Tim?

Tim: So my first, job was, throwing newspapers out from one of my neighbors. I lived in a rural community in California. And, I'd walk over to my neighbor's house on Thursday mornings at 4:00 AM

Jill: Oh wow.

Tim: And we'd roll the newspapers up, I'd hop in his, car and we'd drive around the rural community and deliver a newspaper to everybody on the newspaper route. You couldn't bike the route 'cause it was miles and miles.

Jill: Oh.

Tim: So we'd, drive around that, the rural communities and deliver newspapers. So I think I made $40 a day.

Jill: Oh, wow. That's impressive. But I, for a young person, that was probably great. I can imagine that probably, opened up your eyes to distributing information and getting that into the hands of people who will then either use it to go to a business, use it to learn more about what's happening in the world. There's just still something about that educational process in distributing that information.

Tim: Yeah. Yeah.

Jill: I appreciate that.

What is something, now this one was crazy to me, but what is something that many people don't know about you? Tim?

Tim: Oh.

Jill: So I know that you spent some time in Africa.

Tim: Oh, yes. I was in the Marine Corps, outta high school. we were on a float and, they had beer. And so I actually had my first beer, which was a Corona. They're not paying me to say that though, but, it was a Corona in Djibouti, Africa.

Jill: Oh my goodness. And so thank you for your service, by the way. so as a Marine, you were on a float. They had a parade in Djibouti that you were able to be a part of.

Tim: No, it was a marine expeditionary unit.

Jill: Oh,

Tim: We just call 'em float. Sorry.

Jill: Okay. Thank you. So here I

Tim: military slick.

Jill: Yeah. obviously not served in the military and so I'm thinking of like our 4th of July or Christmas parade. And you're on like some float throwing candy at kids.

Tim: That would be great.

Jill: That's awesome. thank you first. See you learn something new every dang day. I love that. one of my other favorite questions is, what book are you reading right now?

Tim: I'm reading The Success Principles by Jack Canfield.

Jill: Ooh. Yeah.

Tim: I love that book. my sales coach got me into, he says, it's your daily sales vitamin. it's so positive. it helps you reach your goals and, it, it's really changed my life since I started reading.

Jill: I love that. And it is a book I have read before as well. and I found, there was also something on YouTube, that Campfield had put out that, we fell into. So we have a business book club and, this is gonna be one that I suggest we read as a group because I had forgotten about it. But, excellent. Especially for business owners that really do want to look at improving leadership and improving their ability to motivate customers and, live in that positivity.

So yeah, you're right. His, his principles are great guiding tools.

Tim: Yes.

Jill: Thank you. I'm glad to learn that about you. I would imagine you probably have great stories about your parents, but what's something that they have taught you that you still use today?

Tim: Yeah. my parents taught me hard work. My dad, was a civil engineer, in California. And, he would, wake up way before I did every morning, go work, 10 hours a day and then, come home late in the evening and then still, do an oil change.

Jill: Yeah.

Tim: Every day. He, just love to, work on the house or work on the cars or go to work and, help with the symbol engineering at the power plant there.

Jill: That is a Pretty special and very necessary job. very glad that he had such an expertise, but that he taught you that the value of hard work and the value of, putting in a good day's worth of work so that it's not just, just go and do your, Nine to five job and then it's all over. I would imagine you guys spent a lot of family time. Did he take you out there and teach you how to change oil?

Tim: He did not. I mostly dug holes for him. he had quite a few fruit trees and,

Jill: oh, there you go.

Tim: Plants. So it was, digging holes, plant new fruit trees, which I ate most of the fruit, so I definitely needed to do that.

Jill: So you learned to live off the land?

Tim: Yes. Yes.

Jill: And in a rural community, I would imagine you had space to do that, so that was probably a great way to grow up.

Tim: Yeah. Yeah. We can imagine. We always had fresh fruit and, fresh vegetables. It was great.

Jill: And did you have a big family?

Tim: A bigger family? It was four kids. Okay. I'm the youngest, my brother still lives down in the LA area, and my, two sisters live in, Paso Robles, where I grew up.

Jill: Oh, very good

Tim: countryside.

Jill: I had an aunt, Helen Oxboro that at one time was in pa pastor Rob's government. She was, served as a city councilwoman. Anyway, such a great. A beautiful area, right?

Tim: Yes.

Jill: So I'm imagining you had a wonderful childhood.

Tim: Yes, it was great.

Jill: That is great. We're glad that you're in the Vegas area now and that, we have brought this great information to our Boulder City businesses. 'cause I really do believe it's gonna be successful. I'm glad to have learned about this program. Did you have anything else that specific to your, the RSV program that you wanna share?

Tim: I'd really just love to share a couple success stories

Jill: Yes.

Tim: That my clients have shared with me. fairly early within, first couple months of working, with R Rss VP Las Vegas here, I met with a, home improvement company and they shared they'd been using somebody to do some direct mail, but it just wasn’t. Getting the results they were looking for. They had one of their technicians live in an apartment in the neighborhood they were mailing to, and then they also had a technician living in a very nice house that they wanted to target. But for some reason, whoever they had used prior to us. It was mailing to the apartment, but not the nice homes.

Jill: Oh, interesting.

Tim: We said, Hey, we can fix that. we have a way of verifying home ownership and avoiding, places you don't want to mail to. Because they can't use your service. So within six months they made over two and a half million dollars off the postcards.

Jill: Holy guacamole.

Tim: Direct mail definitely works, really well, especially in Vegas. I think I'm actually very. Fortunate with that, it seems to work better here. I, have discussions with other franchises around the United States and, I think we perform better here in Vegas than in most other markets around, around the United States.

Jill: Oh, what a great thing to know

Tim: around the United States. And then, the other thing, direct mail can do is it just brings in repeat, quality leads. Makes your phone ring. I was talking with a, a new, client. They just mailed with us one time. They were just starting their business, within the last six months.

And they shared with me, hey, the summer was really slow. they spent more money than they planned on. They weren't sure if they were gonna be able to keep doing it. And I'm like, don't worry. The postcard pack's gonna actually hit in a couple days, so your phones are gonna start ringing again. You're gonna get jobs, don't worry, you're not going outta business. and sure enough, that's what happens. Within about a week, not only did they have no, before the mailer went out, they had no jobs booked within a week of the mailer going out. They were booked out a whole month.

Jill: Oh my gosh.

Tim: So they are not going outta business. It's gonna keep 'em in business, keep their employees and getting paid and, hopefully, it's gonna change their lives. So they become very successful. Business owners that can, keep growing and giving back to the community.

Jill: I don't think people realize how important getting the word out is. Not many business owners even put into their business plan. Some kind of marketing budget. they're not thinking that way. They just say, I'm gonna open the doors and people will just come, or I'll open my doors and it will all just be word of mouth on social media, which is phenomenal and we need that.

But that's just one approach. You need to have other, arrows in your quiver because there's gotta be a much more broad approach. You can't just do a one and done.

Tim: A absolutely. If you only have one source of leads and that dries up, a lot of people do go outta business at that point. And if you don't learn how to advertise in today's competitive Business economy. when things go bad, you don't know what to do. So I think, at least for me, and that's why I'm. Partly passionate about, doing direct mail. when I ran my prior company, I struggled with finding advertising and marketing that worked like all business owners,

Jill: right?

Tim: and it wasn't until the tail end when I actually figured out how advertising and marketing worked so well. I was able to sell my previous company and start this, but it, once it became my focus on figuring out how to generate quality leads on a repeatable basis. My company was sellable and it was almost instantly overnight successful.

Again, it took me 15 years to get there. But once I had that system down. I didn't have to worry about, am I gonna have a new client tomorrow? Am I gonna be able to pay that payroll bill? I just, it just is a big weight off your shoulders 'cause you know where your next call or next lead's gonna come from.

 So I always recommend business have at least five ways of generating leads, have the social media. The direct mail, have the radio, have the tv, have the billboard, but make sure you have multiple things working together. To bring you repeatable, quality leads. So you don't have to worry about, when the economy takes a downturn, what are you gonna do?

Jill: I love that. And I love the, inspiration that you can be with, the information that you've shared in your stories. That is incredible. And you're right, it not everyone's gonna have that kind of success and there's no guarantee here. But, I can only see positivity when they take this first approach and give it a whirl.

I don't know how many of our. Current listeners or businesses here in Boulder City have done something with direct mail in the past. But, I'm really looking forward to it and, can't wait to share our results. and, really excited. Thank you so much for being an investor in the Boulder City Chamber and opening up the opportunities for our local businesses.

Tim: Thank you, Jill. It's, been a pleasure being with you on the podcast.

Jill: Thank you. And so how do people find you, Tim?

Tim: Yeah. So you can go to, RSV VP las vegas.com or, I'll give out my cell phone number. It's (725) 270-6239. Feel free to call or text with any questions. Happy to be a free resource on, mailing dev graphics in the Las Vegas Valley.

Jill: Thank you very much. And we'll also make sure that all of that is included in the show notes. And this has been a pleasure. I'm really looking forward to doing a follow up with you.

Tim: Yeah, thanks